Portfolio

Nate Bending

Direct Response Copywriter & Growth Marketing Strategist

6 years of agency experience turning campaign strategy into ads, emails, landing pages, and sales pages that drive leads, booked calls, and purchases across B2B and B2C markets. I bring the strategy and the words — so nothing gets lost between the idea and the execution.

Good copy without strategy is noise. Good strategy without copy never makes it to market.

I bring both.

I write direct response copy for brands that need more than polished words. They need campaigns built around audience insight, offer positioning, funnel context, and a clear conversion goal.

Over the last 6 years, I’ve worked across B2B and B2C accounts in mental health, supplements, SaaS, legal, finance, ecommerce, and professional services — writing ads, email sequences, sales pages, landing pages, and campaign concepts designed to turn attention into action.

Performance Copywriting

Paid social ads, landing pages, outbound emails, lifecycle flows, and sales pages built around a specific conversion goal.

Creative Strategy

Campaign angles, audience pain points, offer positioning, and message testing frameworks that connect the strategy to the copy.

Funnel Thinking

Messaging that accounts for where the prospect is in the journey — from cold awareness to booked call, purchase, or repeat order.

Cross-Industry Adaptability

Experience translating complex or competitive offers across healthcare, SaaS, legal, finance, ecommerce, and professional services.

  • Wrote acquisition ads for mental health clinics targeting TMS and ketamine patient demand.
  • Developed B2B outbound campaigns for legal, SaaS, EV charging, and financial services brands.
  • Created full-funnel DTC messaging across awareness, conversion, abandoned cart, post-purchase, and retention campaigns.
  • Translated technical SaaS and industrial product messaging into clearer landing page copy designed to support demo bookings.

Performance Ads

4 samples
Mental Health Clinic Acquisition Ads
B2B Lead Generation | Mental Health Marketing Agency
B2B Ads
Audience
TMS and ketamine clinic owners who need more qualified, educated patient inquiries
Objective
Generate qualified inbound inquiries by educating prospects before the first call
Result
Created ad angles designed to improve lead quality and reduce wasted spend
Pain Point Ad
The Patients Who Need TMS Usually Aren't Searching for TMS They're searching for relief. Options. A next step when medication hasn't given them the outcome they hoped for. But if they don't know TMS exists, they'll never know your clinic can help. This campaign was built to help TMS and ketamine clinics reach qualified people in their local area, educate them before the first call, and move interested prospects toward a consultation without relying on generic awareness ads.
View Full Sample →
Financial Advisor Lead Generation Ads
B2B Lead Generation | Financial Marketing Agency
B2B Ads
Audience
Independent financial advisors relying on inconsistent referrals and outdated prospecting
Objective
Position a done-for-you acquisition system as a more consistent alternative to referral-dependent growth
Formats
Multiple Meta ad angles with distinct hooks and positioning
Desire-Building Ad
Referrals Are Great. Waiting Around for Them Isn't. Most financial advisors grow through relationships, referrals, and reputation. That works — until the pipeline gets quiet. This campaign positioned client acquisition as a way for independent advisors to create a more consistent flow of qualified conversations without spending every week chasing introductions, cold prospects, or hoping the next referral comes through.
View Full Sample →
Ecommerce Agency | Multi-Angle Ad Campaign
B2B Lead Generation | Ecommerce Marketing Agency
B2B Ads
Audience
Ecommerce store owners spending on ads but unsure whether the real constraint is creative, funnel, offer, or economics
Objective
Start qualified conversations by challenging the assumption that more ad spend alone creates scale
Result
Developed campaign messaging for qualified inbound call generation
Trust and Credibility Ad
Your ROAS Problem Might Not Be an Ad Problem Most agencies jump straight into new creatives, new audiences, and new campaign structures. But if your margins, offer, funnel, or post-click experience are leaking revenue, better ads won't fix the real problem. That's why this campaign led with a full-account and funnel review before promising scale — so store owners weren't paying someone to pour more traffic into a broken revenue path.
View Full Sample →
Anti-Aging Skincare | Full Funnel Campaign
DTC B2C | Organic Skincare Brand
Full Funnel
Audience
Women 35+ seeking simpler, less aggressive skincare alternatives
Objective
Drive awareness through to purchase and repeat orders across the full funnel
Formats
Top of funnel, middle of funnel, bottom of funnel, and retention ads across Meta
Top of Funnel Ad
What If "Anti-Aging" Didn't Have to Feel So Aggressive? No needles. No 12-step routine. No pretending your skin needs to look 22 forever. Just science-backed ingredients, a simpler ritual, and skin that looks healthy, hydrated, and alive. For women who want skincare that feels good to use — and does more than sit pretty on the shelf — this campaign reframed anti-aging around confidence, simplicity, and consistency.
View Full Sample →

Email Copy

5 samples
Serialized Storytelling Sequence | TikTok Pivot Campaign
B2C Nurture | Ecommerce Marketing Agency
B2C Nurture
Audience
Ecommerce store owners who had plateaued on Facebook ads and needed a new growth channel
Objective
Drive discovery call bookings by building curiosity across a multi-email narrative arc
Angle
Narrative email arc that turns a channel pivot into a curiosity-driven growth story
Email 2 of 5 | The Story Builds
Subject: The channel Dave wasn't taking seriously Dave's supplement brand had already proven it could sell. The offer worked. The product had demand. Facebook had carried growth for a while. But every new test was starting to feel like a slightly different version of the same ceiling: more creative, more tweaks, more spend, not enough movement. The breakthrough wasn't another Facebook hack. It was opening a channel his competitors were underusing — and building the creative around how people actually discover products there. Tomorrow, I'll show you the shift that turned TikTok from an experiment into a real growth lever.
View Full Sample →
B2B Outbound Sequence | EV Charging Industry
B2B Lead Generation | Field Service Company
B2B Outbound
Audience
EVSE manufacturers evaluating field service and repair partners with 4-hour SLA capabilities
Objective
Book discovery calls with decision makers at major EV charging manufacturers
Result
Built outbound messaging designed to start conversations with EVSE decision makers
Cold Outreach Opening Email
Subject: 4-hour response for downed EV chargers Hi {{FirstName}}, When a charging station goes down, the repair timeline becomes part of the customer experience. A 2–3 week service window means lost revenue, frustrated drivers, and more pressure on your support team. We help EVSE manufacturers get qualified technicians on-site within a 4-hour SLA across key markets — so downtime gets handled before it becomes a larger brand problem. Worth comparing notes on your current service coverage?
View Full Sample →
B2B Outbound Sequence | SaaS Email Revenue
B2B Lead Generation | Email Marketing Agency
B2B Outbound
Audience
SaaS companies with undermonetized email lists and untapped revenue potential
Objective
Book discovery calls by reframing the email list as an overlooked revenue asset