Nate Bending, Direct Response Copywriter

Marked up

1 ad

One ad, and why it is built this way

The Patients Who Need TMS Usually Aren't Searching for TMS

They're searching for relief. Options. A next step when medication hasn't given them the outcome they hoped for.1

Most of them don't know TMS exists. And if they don't know it exists, they'll never find your clinic.

That's the gap our patient acquisition system is built to close.2

Mental health clinic acquisition · awareness ad · read the campaign

1Relief, options, a next step. The clinical term never appears here, because the patient isn't using it yet. Search behaviour, not brand language.
2One sentence to the offer, and not a word sooner. Awareness-stage readers get educated first and sold second, or they don't finish.

Three at length

01Technical B2B · Email 4 of 9

Industrial Process Safety

Subject: Half your incidents trace back to one thing

Mistakes are costly.

At least half of human-caused incidents trace back to a procedure that was hard to find, hard to follow, or quietly out of date.

If your people hesitate before they trust a procedure, that hesitation is the risk.

Operations and HSE managers in oil and gas, chemicals, and manufacturing. The 50% incident figure is documented, which is why the email leads with it instead of a feature list. Nine emails, nine angles, no repeated pitch.

Read all nine

02Long-Form · Opening Hook

Done-For-You Ad Management

Did you start your e-commerce store to stare at a computer screen for hours every day?

Writing, testing, and tweaking ads until you find yourself asleep, drooling over your keyboard?

We didn't think so...

You built an escape pod from the 9 to 5, an asset that makes money while you do whatever you want.

So why are you still working like an employee of your business and not like the owner?

Built on one identity tension: the founder started the store for freedom and became its bottleneck. That framing lets the offer read as relief rather than another line item. The original runs rawer than this excerpt; the irreverence is deliberate and matched to the audience.

Read the full letter

03Lifecycle · Welcome 1 of 5

Beauty Subscription Flows

Subject: Thanks for signing up!

We appreciate you signing up for our email list! Let us tell you some more about us.

Beauty boxes curated for Black women by Black women. We know what works for our hair and skin... and what doesn't. That's why every box you open feels like it was meant just for you.

Beautiful kinky-curly hair and perfect skin starts here.

Ten emails across welcome, abandoned cart, and post-purchase. The voice is community-led rather than generic beauty brand, using "we" as the community and not the company. The cart flow escalates from reassurance to inventory urgency to discount across three sends.

Read all ten

Landing & Sales Pages

04Technical B2B SaaS

AI Analytics Platform Landing Page

AI Calibration for Teams That Can't Afford Guesswork

Spectrometer calibration software sold to refining, pharmaceutical, and food manufacturing teams. I had to translate chemometric capability into operational outcomes without flattening the technical detail this buyer actually cares about. Get that wrong in either direction and a chemist stops reading.

Read the AI Analytics Platform sample

05Four Variations

B2B Lead Generation Landing Pages

Your Pipeline Won't Fill Itself. But It Can Be Built Smarter.

I wrote four complete messaging variations for one offer, each diagnosing the same problem differently: pipeline clarity, qualified conversations, avoided trial and error, and outsourced expertise. Built to be split tested against each other rather than argued about in a meeting.

Read the B2B Lead Generations sample

06Two Variations

TikTok Ads for Ecommerce Brands

We can't offer you a time machine but believe it or not, we work with brands that are spending that right now.

Two pages for the same offer, one built on early mover timing and the 2015 Facebook comparison, the other on revenue proof. I wrote these into the iOS 14.5 tracking disruption while the pain was live, which is the only time that angle would have landed.

Read the TikTok Ads for Ecommerce Brands sample

07Long-Form · Info Product

Business Acquisition Course Sales Page

How to Buy Your First Business Without a Finance Degree, a Fortune, or a Single Deal Under Your Belt

A $997 course that needed a belief shift before it could sell anything. Everyone is taught to build from zero. I argued that buying a business with customers already attached is faster, then kept the delivery casual enough that the claim stayed credible.

Read the Business Acquisition Course sample

Email & Outbound

08Two Full Sequences

Law Firm Growth

As an attorney with your own practice, you basically have two jobs.

Two complete five-email sequences against the same audience of attorney firm owners. One leads with personality, including a Goldilocks opener and an alien joke to close. The other leads with proof. I included both because the useful question is not which one I like, it is which one the list responds to.

Read the Law Firm Growth sample

09Five Emails

EV Charging Field Service

When a charging station goes down, the repair timeline becomes part of the customer experience.

Sold field service coverage to EVSE manufacturers by tying repair timelines to customer experience instead of listing capabilities. One email offers to take their broken equipment as technician training material, which gives a prospect a reason to reply even when they are not shopping.

Read the EV Charging Field Service sample

10Four Emails

SaaS Email List Reactivation

All those potential customers are just sitting there like shiny bright chunks of gold.

Reactivating dormant contacts is a dry subject, so I ran an extended gold mine metaphor across the whole sequence. The reframe does the work: this list is an asset they already paid for, not a new line of spend to approve.

Read the SaaS Email List Reactivation sample

11Five Emails · Narrative

Serialized Storytelling Sequence

The Success Story Of Dave

Five emails that turn a channel pivot into a serialized growth story. Curiosity carries the open rates here instead of offers, which is the point: not every send has to pitch to earn its place in the sequence.

Read the Serialized Storytelling sample

Ad Campaigns

12Healthcare · Full Funnel

Mental Health Clinic Acquisition

Shown marked up at the top of this page.

Patient acquisition for TMS and ketamine clinics, built on an awareness gap instead of a feature. The people who need this treatment are not searching for it by name, so the campaign has to educate before it can convert. Three ads covering awareness, consideration, and decision.

Read the Mental Health Clinic Acquisition sample

13Three Angles

Financial Advisor Lead Generation

Anyone can get leads. But not just anyone can attract high-ticket leads consistently.

Independent advisors have two problems that look like one: not enough leads, and not the right leads. I hit the same buyer from three points of frustration, volume, client fit, and time, all landing on the same system.

Read the Financial Advisor Lead Generation sample

14DTC · Meta

Anti-Aging Skincare Full Funnel

What If You Could Skip the Botox?

Full funnel across Meta for women 35+ looking for a simpler alternative to injectables. Top, middle, bottom, and retention, each written to a different level of awareness rather than recycling one message at four budgets.

Read the Anti-Aging Skincare Full Funnel sample

15B2B · Performance

Ecommerce Agency Multi-Angle Campaign

Marketing Agencies Have Been Lying To You

I attacked the ROAS guarantee every competitor was leading with, turning the category's most common promise into a credibility problem. Easier to win an argument nobody else is having.

Read the Ecommerce Agency Multi-Angle sample